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Our option-induced worry that we’ll choose the wrong one may also contribute to the notable lack of resiliency in relationships that began online.Though 70 percent of online daters believe these services “help people find a better romantic match because they have access to a wide range of potential partners,” couples who do meet online are, in truth, more likely to break up than couples who meet offline.Another study found that millennials have fewer sexual partners than any other generation since our grandparents, who at the same age averaged just two partners each. Contrary to popular belief, the majority of Millennials are not having rampant, or even frequent, casual sex.
This data gives you a window into what consumers look for in an online shopping experience, showcasing the potential to adapt your ecommerce business to fit the modern shopper.
From the prevalence of online dating, it’s easy to see why people assume Millennials are hooking up all the time; these tools should make that easy.
Boston University professor Donna Freitas laments to the New York Times, “Young people today don’t know how to get out of [the] hookup culture.” However, the problem isn’t so much that we don’t know how to stop having sex, but that we don’t even know how to start meeting up.
These findings can percolate through every aspect of your business: product pages, emails, content marketing and much more. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand.
You’ve heard this before: Fewer Millennials are in long-term, committed relationships than any generation past.