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His single mother asked him why he couldn't help her find her knight in shining armour, and so he literally went about it.After stepping away from his digital agency and exploring business ideas which were both scalable and had a level of integrity, Matt tells me he started to explore the world of dating for the over 50s in a serious way.MSF has about 200,000 users and a core demographic of 25-36 year olds.According to Hitwise data, the profiles of the top visitors to MSF are Bright Young Things and Urban Cool. At my Lovely Parent.com, instead of a friend describing the hopeful singleton, the adult children describe their 'older' single parent.
Now operating in over 150 countries, they have noted the need to connect specific groups of people and offer a senior singles section.The 50-plus generation find there are still many of the same stigmas associated with meeting people online as there are for younger generations. These are the same questions going through first dates' heads, no matter their age. Will I need my friend to ring half way through with an 'excuse' for me to leave promptly?New entrant my Lovely goes live on Friday, with a business proposition aimed at those over 50s.Matt Connolly conceived the idea of the website to dispel the stigma and solve a problem presented to him around the Sunday lunch table.